Your message delivered your way.

You’ve only got one shot to reach your customers when they’re fueling their cars.

Wayne Forecourt Media

Control what your forecourt says about you.

You've only got one shot to reach your customers when they're fueling their cars. The inOvationTV media platform helps you drive foot traffic into your store throughout the day. With the inOvationTV media platform, retailers receive monthly, customized, site-specific promotional ads for products and services via rich video media. This media solution is available in North America on Ovation fuel dispensers.

Regional Availability

Wayne Product Availability Map
Africa Asia-Pacific Europe Middle-East North-America Latin-America
inOvationTV Media Platform

Drive Brand Loyalty and Increase C-Store Sales.

The inOvationTV media platform is a 100% all-inclusive, cloud-based media solution that has enabled thousands of retailers to enhance their brand recognition and loyalty while increasing in-store product sales and improving overall customer experience through media-at-the-pump. Available on nearly all fuel dispensers.

 

Increase Total Sales Through RPAs.

  • Retailers have seen a 16% lift in traffic from the forecourt to the C-store compared to national average.
  • A 3-5% Total Sales lift equates to ~ $10,800-$18,000 Annual Gross Margin with no investment($) from the retailer.
  • Access a library of RPAs to choose from or custom produced by GSTV at no charge.
  • Incorporate coupons into your RPAs to increase/enhance C-store visits.
  • Receive 2 monthly RPAs.
  • Update your RPAs monthly.
  • Implement a day-part to heighten impact of AM vs. PM offers.

Enhance Customer Experience Through Seamless Transactions.

Synchronized continuous loop plays throughout entire transaction.

Differentiate Your Site Through Premium Programming and Seamless Transactions.

Drive sales uplift and customer loyalty with custom RPAs. Programming is customized for each station and changes throughout the day. And a synchronized continuous loop plays throughout entire transaction.

Source: Lieberman Research. Actual sales tracked and reported by major, multi-site. June 2014 GSTV/Lieberman Forecourt Media Study, GSTV Fall 2014 Consumer Insights Study.

Become The Preferred Station and Increase Loyalty.

  • 84% of consumers agree inOvationTV is enjoyable.
  • 88% agree inOvationTV makes the gas station more appealing.
  • 73% agree inOvationTV increase likelihood to visit the C-store again in the future.
  • 91% believe inOvationTV is a good source of product information.
  • 91% agree inOvationTV makes pumping gas a better experience.
  • 33% were influenced by an ad to make a purchase today.

Improve Operations With Cloud-Based Technology & Support.

  • Wayne Connect IP-485 network solution supports EMV bandwidth.
  • Wayne iSense remote monitoring for real-time insight and control over your media’s performance.
  • Wayne Fusion site automation server creates a single platform for forecourt operations.
  • Wayne Network Operations Center (NOC) Support for 24/7 monitoring and assistance.