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inOvationTV™ Media Platform Selected For Leiszler Oil Site Upgrades in Kansas
- Meeting future technology needs cited as key criteria for the selection
Austin, Texas USA – November 3, 2014 - The inOvationTV™ media platform continues its nationwide expansion with the addition of new sites in Kansas. The inOvationTV media platform is the leading forecourt media platform offered jointly by Wayne Fueling Systems, one of the leaders in fuel dispensing technology, and Gas Station TV (GSTV), America’s No. 1 video network at the pump.
Leiszler Oil Company has selected Wayne Ovation™ fuel dispensers - equipped with the inOvationTV media program - as part of a major forecourt renovation effort at its Short Stop convenience stores and fueling sites in central and northeastern Kansas.
“The inOvationTV media platform provides us with tremendous added-value,” stated Alison Leiszler Bridges, Executive Vice President, Leiszler Oil Company. “The promotional ads that GSTV produces for us every month will help us reduce our investment in pump-topper and other forecourt promotional materials, and the program will actually pay for itself over time.”
Addressing evolving technology needs is another major factor influencing Leiszler Oil Company’s decision to upgrade their sites. “Adopting the latest technology for our sites is important to us, and the inOvationTV media program includes a number of technology upgrades such as the Wayne Connect™ IP-485® wireless solution and Wayne Fusion™ gateway PC that help us prepare for the future,” elaborated Bridges. “Plus the program is backed by a six year warranty.”
Cameron Nokes, Senior Product Manager for the inOvationTV media program at Wayne Fueling Systems, explained, “Under the program, retailers like Leiszler Oil Company have the added assurance of knowing their Ovation fuel dispensers are EMV® communications-ready and capable of supporting Near Field Communication (NFC) solutions as these payment technologies are implemented.”
Leiszler Oil Company, based in Clay Center, Kansas was founded by Bridges’ grandfather Glen Leiszler in 1932. Bridges’ father, George Leiszler, helped lead the company from 1969 until 2004. Today the company is led by Bridges and her sister, Samantha Leiszler Liby, Executive Vice President, Leiszler Oil Company. In addition to supplying fuel to its own stores and dealers, the oil company also has a transport division. The chain plans continued growth through strategic acquisitions and new construction.
“We’re very pleased to welcome Leiszler Oil Company and Short Stop to the inOvationTV media network,” stated David Leider, CEO of GSTV. “This will allow their businesses to help provide an enhanced fueling experience for their customers, increase store traffic, and deliver incremental viewers in key Kansas metro areas.”
For more information or to showcase the inOvationTV media platform in your region, please visit www.inovationtv.com, contact Wayne Service Solutions at 512-388-8545, or GSTV Retailer Relations at 248-581-2981.
About Wayne Fueling Systems
Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China. www.wayne.com
About Gas Station TV:
Gas Station TV (GSTV), a Rockbridge Growth Equity company, is America’s No.1 video network at the pump, delivering an industry-leading experience to more than 50 million monthly viewers nationwide. Exclusive content from ESPN, CNN’s Headline News and Buzz Today, Bloomberg TV and AccuWeather engages consumers and drives them to action on behalf of advertisers and gas retailers. For more information, please visit GSTV.com or engage with us on Twitter @GasStationTV, Facebook.com/GasStationTV or Linkedin.com/company/Gas-Station-TV.
About Leiszler Oil Company:
Leiszler Oil Co., based in Clay Center, Kan., owns and operates 16 convenience stores in central and northeastern Kansas, plus 27 branded and unbranded dealer sites in the region. The company stores are called “Short Stop,” offering both branded fuel and private-brand fuel. The company is a third generation marketer for ConocoPhillips. Leiszler has its own proprietary breakfast program, and a popular fountain service that features 32 heads of product. They also operate Papa John’s, Which Wich, Dunkin Donuts, Champs Chicken and Hunt Brothers franchise locations. The company continues to be guided by the philosophy of their founder, Glen Leiszler: “Treat your customers with respect. Be truthful with them. Treat everybody alike. Get the right people helping you. And be willing to put 101 percent effort into your business.” www.leiszleroilco.com
11/3/2014 1:20:59 PM