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inOvationTV™ Media Platform Enjoys Continued Growth With Major Indiana Retailer
- Ricker Oil Company Will Feature Program at Additional Sites As Part of Overall Growth and Brand-Building Strategies.
Austin, Texas USA – July 21, 2014 - The inOvationTV™ media program, the leading forecourt media platform offered jointly by Wayne Fueling Systems, a global provider of fueling dispensing, payment, automation, and control technologies for retail and commercial fuel stations, and Gas Station TV (GSTV), America’s No. 1 video network at the pump, continues its nationwide expansion with the addition of new sites across the state of Indiana.
Ricker Oil Company, operators of 50 Ricker’s convenience stores and fueling locations in Indiana, has elected to install new Wayne Ovation™ fuel dispensers – equipped with the inOvationTV media program – at new sites currently in development in central Indiana. Ricker’s has previously installed the inOvationTV media program at a number of its locations as part of its site upgrade and build-out efforts in the greater Indianapolis metropolitan area.
“We were one of the first in the country to aggressively position and differentiate ourselves,” stated Quinn Ricker, President and CEO, Ricker Oil Company. “With the inOvationTV media program, we know that our customers are receiving an enhanced fueling experience and positive brand message every time they visit.”
Headquartered in Anderson, Indiana, Ricker’s convenience stores are well known for their ‘Ricker Pop’ fountain sales. “We decided early on to establish fountain drinks as a ‘hero’ category and differentiator for our brand,” explained Ricker. “And our site-specific ads on the inOvationTV media platform allow us to consistently reinforce this with our customers.”
Ricker’s convenience stores also introduced a branded rewards program, Ricker’s Rewards, in early 2012. “This is an area where the inOvationTV media program has proven to be a particularly powerful 2 communications venue for us,” stated Ricker. “Our rewards program is fuel focused, so promoting the program while our customers are fueling makes the program an especially logical and effective tool for us.” Today, the Ricker’s Rewards program includes more than 50,000 loyal customers.
Founded in 1979 by Jay and Nancy Ricker, the company has grown through new builds and two major acquisitions – the BP assets in Fort Wayne, Indiana, and the BP ampm assets in Indianapolis. Today, in addition to its convenience store operations, the company provides fuel to an additional 80 sites in Indiana, and operates a food truck that serves breakfast and lunch in the central Indiana area.
“In addition to the branding and promotional benefits of the inOvationTV media platform,” stated Cameron Nokes, Product Manager, inOvationTV media program, Wayne Fueling Systems, “Ricker’s convenience stores have the assurance of knowing that the Ovation dispensers are EMV-ready and capable of supporting Near Field Communication (NFC) solutions as these payment technologies are implemented.”
An early adopter of forecourt media, Ricker’s convenience stores initially featured GSTV program content at a number of its sites in 2007. With the introduction of the inOvationTV media program, it expanded the program to include additional sites in 2012 and 2013.
“It is always particularly gratifying when respected retailers like Ricker’s convenience stores embrace the inOvationTV media platform and our exclusive GSTV media content at additional sites within their network,” stated David Leider, CEO of Gas Station TV. “It has been an important component of our growth strategy, and a real testament to the improved business performance that retailers in our inOvationTV media program network experience.”
For more information or to showcase the inOvationTV media platform in your region, please visit www.inovationtv.com, contact Wayne Service Solutions at +1 512 388 8545, or GSTV Retailer Relations at +1 248 581 2981.
About Wayne Fueling Systems
Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China. www.wayne.com
Gas Station TV (GSTV), a Rockbridge Growth Equity company, is America’s No.1 video network at the pump, delivering an industry-leading experience to more than 50 million monthly viewers nationwide. Exclusive content from ESPN, CNN’s Headline News and Buzz Today, Bloomberg TV and AccuWeather engages consumers and drives them to action on behalf of advertisers and gas retailers. For more information, please visit GSTV.com or engage with us on Twitter@GasStationTV, Facebook.com/GasStationTV or Linkedin.com/company/Gas-Station-TV.
About Ricker Oil Company
Since its founding in 1979, Ricker Oil Company has been providing high quality fuels, clean convenience stores, and marketing/supply services to companies and consumers throughout the state of Indiana. A strong commitment to the community, a source of pride to their customers, and a long history of corporate trust is the foundation on which the company is built. It’s how they do business… now and into the future. Headquartered in Anderson, Indiana, the company employs over 700 associates, operates 50 Ricker’s convenience stores, and supplies fuel to an additional 80 sites in Indiana. Ricker’s also offers branded and in-house fleet programs. The company is proud to be a BP, Phillips 66 and Marathon retailer and jobber. www.rickersrewards.com
7/21/2014 8:00:00 AM