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Global Marketing Communications Leader
Sunhouse Petroleum Selects inOvationTV™ Media Program.
- Wayne’s latest addition to its premium dispenser family is now available for global users.
Austin, Texas – May 19, 2014 - The inOvationTV™ media program, the leading forecourt media platform offered jointly by Wayne, A GE Business, a global innovator of fuel dispensers and forecourt technologies, and Gas Station TV (GSTV), America’s No. 1 video network at the pump, continues to add new retailers and regions to its rapidly growing station network. Recent additions to the network include Sunhouse Petroleum, LLC, which installed the inOvationTV media platform in Greensboro, N.C.
“The oil industry is constantly evolving and at an increasingly rapid rate,” stated Shri Kamma, President, Sunhouse Petroleum, LLC. “Technology creates so many new opportunities to engage with our customers. The inOvationTV media program is an important part of our ongoing efforts to integrate new technical systems into our operations, upgrading our consumer offering, and increasing our profitability.”
Sunhouse Petroleum, headquartered in Myrtle Beach, S.C., owns and operates fueling stations and convenience stores throughout Georgia, North Carolina, South Carolina, and Virginia, as well as managing its own fleet of tanker trucks and wholesale fuel supply operations throughout the region.
“We chose to feature new Wayne Ovation™ fuel dispensers equipped with the inOvationTV media program as part of a major renovation effort in Greensboro,” stated Shri Kamma, President, Sunhouse Petroleum, LLC. “Customer response to the media content has been immediate and extremely positive, and has provided us with a platform where we can talk directly to our customers at the pump.”
Positioning itself as an organization that is “Fueling The Future”, Sunhouse Petroleum embraces a forward-thinking business philosophy. “Sunhouse Petroleum was quick to recognize that the inOvationTV media platform offers fuel retailers a broad value proposition,” stated Cameron Nokes, Product Manager for the inOvationTV media program at Wayne. “In addition to the enhanced customer experience and promotional benefits of Wayne’s media platform, our Ovation dispensers are also EMV-ready and capable of supporting Near Field Communication (NFC) solutions as these payment technologies are implemented.”
Sunhouse Petroleum is the first station in Greensboro to feature the inOvationTV media platform, and is part of an accelerated growth period for the inOvationTV media platform. “Our collaboration with Wayne continues to yield impressive results in establishing video-at-the-pump as the new normal for the industry,” stated David Leider, CEO of GSTV. “Our progress really speaks to the improved brand and business performance that retailers in our inOvationTV media program are experiencing.”
For more information or to showcase the inOvationTV media platform in your region, please visit www.inovationtv.com or contact Wayne Service Solutions at 512-388-8545.
About Wayne Fueling Systems
Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China. www.wayne.com
About Sunhouse Petroleum
Sunhouse Petroleum LLC is a dynamic, fast growing company duly organized under the laws of the State of South Carolina on January 29, 2004. Primarily operating convenience stores and gas stations, the initial focus of the company was to acquire existing businesses, upgrading site quality and service, and instituting new systems to ensure maximum future growth. The company has since grown from operating stores to establishing its own proprietary brands, and developing a fuel transport and wholesale supply operation. With over 90 sites, they represent multiple leading brands that include BP, Shell, Exxon, Sunoco, Marathon, CITGO, ConocoPhillips, and Valero; and their own proprietary brands -- Sunhouse and Blue Mountain. www.sunhousepetroleum.com
Gas Station TV (GSTV), a Destination Media, Inc. company, is America’s No. 1 video network at the pump, delivering an industry-leading experience to more than 50 million monthly viewers nationwide. Exclusive content from ESPN, CNN’s Headline News and Buzz Today, Bloomberg TV and AccuWeather engages consumers and drives them to action on behalf of advertisers and gas retailers. For more information, please visit GSTV.com or engage with us on Twitter @GasStationTV, Facebook.com/GasStationTV or LinkedIn.com/company/Gas-Station-TV.
5/19/2014 8:00:00 AM