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Buchanan Energy and Bucky’s Commit to the inOvationTV™ Media Program at Chicago Metropolitan Sites
- Ability to promote and showcase proprietary product lines at the pump a major consideration.
Austin, Texas USA – May 5, 2014 - The inOvationTV™ media program, the leading forecourt media platform offered jointly by Wayne, A GE Business a global innovator of fuel dispensers and forecourt technologies, and Gas Station TV (GSTV), America’s No. 1 video network at the pump, is pleased to announce a major expansion of its reach in the Chicago metropolitan area.
Buchanan Energy and its Bucky’s convenience store division recently agreed to install Wayne Ovation™ fuel dispensers – equipped with the inOvationTV media platform – at more than 35 of its company-owned Mobil sites in the Chicago metropolitan area.
“We are first and foremost in the customer service business,” stated Steve Buchanan, President, Buchanan Energy Company. “We really like the fact that the inOvationTV media program will improve the fueling experience for our customers and help improve consumer loyalty and traffic at our stores.”
The inOvationTV media program features exclusive programming provided by GSTV, and the new agreement will increase the reach and viewership of the GSTV network. “Chicagoland is obviously a significant and important region,” stated David Leider, CEO, GSTV. “We’re very pleased that Buchanan has afforded us the opportunity to significantly increase our presence in the greater Chicago metropolitan area, and enhance the forecourt dynamic for Buchanan and their customers.”
The agreement also represents a significant commitment on the part of Buchanan Energy and Bucky’s to upgrade their forecourts with new dispensers. “Bucky’s is committed to the continuous and ongoing improvement of their locations,” stated Cameron Nokes, Product Manager for the inOvationTV media program at Wayne. “We’re excited that they’ve chosen our Ovation dispensers and the inOvationTV media platform as an integral part of their ongoing image enhancement efforts.”
About Wayne Fueling Systems
Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China. www.wayne.com
About Buchanan Energy
Buchanan Energy (dba Bucky's) is a family-owned and -operated chain of 200 convenience stores and gas stations in the Midwest. Company stores sell fuel under the BP, ExxonMobil and ConocoPhillips brands. The chain began in 1980 when president Steve Buchanan opened a single convenience store in Omaha, Nebraska. That city remains the company's headquarters today. Bucky's Convenience Stores operates locations in the Omaha and Council Bluffs, Iowa, area, as well as in the Chicago and St. Louis areas. In addition to the c-stores and fueling locations, the company has a wholesale fuel supply and transport division. The wholesale division supplies and transports fuel to select BP and ConocoPhillips stations in Nebraska, Iowa, Missouri and Illinois. www.buckysexpress.com
Gas Station TV (GSTV), a Destination Media, Inc. company, is America’s No. 1 video network at the pump, delivering an industry-leading experience to more than 50 million monthly viewers nationwide. Exclusive content from ESPN, CNN’s Headline News and Buzz Today, Bloomberg TV and AccuWeather engages consumers and drives them to action on behalf of advertisers and gas retailers. For more information, please visit GSTV.com or engage with us on Twitter @GasStationTV, Facebook.com/GasStationTV or LinkedIn.com/company/Gas-Station-TV.
5/5/2014 8:00:00 AM