Press Release

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Michelle Saab
Global Marketing Communications Leader
michelle.saab@wayne.com

Holiday Stationstores Brings inOvationTV™ Media Platform to New Metros in Minnesota and Wisconsin

  • Enhanced brand experience and customized promotional support are key considerations.

Austin, Texas USA – April 22, 2014 - The inOvationTV™ media program, the leading forecourt media platform offered jointly by Wayne, A GE Business, a global innovator of fuel dispensers and forecourt technologies, and Gas Station TV (GSTV), America’s #1 video network at the pump, continues to expand its presence into new metropolitan areas across the United States.

Holiday Stationstores has announced it will be featuring the inOvationTV media platform at select convenience stores and retail fueling locations in Minnesota and Wisconsin. “We invite consumers to ‘experience the difference’ at our stores,” stated Holiday Stationstores spokesperson, Robert Nye. “The enhanced fueling experience provided by the inOvationTV media program lends itself directly to delivering a superior overall experience for our customers.”

Founded over 85 years ago, Bloomington, MN-based Holiday Stationstores currently operates 500 sites in ten states in the northern tier of the United States and Alaska. “The inOvationTV media program gives us a great degree of scheduling flexibility, strong branding support, and greater connectivity between our forecourt operations and our c-store operations,” explained Julie Yttreness, Project Manager, Holiday Stationstores. “It’s a great marketing tool that offers a unique opportunity to reach out to our customers and elevate their forecourt experience.”

Holiday Stationstores is initially airing their own Holiday Stationstores-branded promotional spots at the forecourt and taking full advantage of the day-parting capabilities afforded by the program – promoting breakfast sandwiches and coffee during the morning day part, lunch offerings and hot priced beverage deals during the mid-day, and take home offerings such as Brew Pub Pizza-Buy One, Get One Free during later times of the day.

“Holiday Stationstores has a well-earned reputation for bringing new product and branding initiatives to its customers,” stated Cameron Nokes, Product Manager for the inOvationTV media program at Wayne. “The inOvationTV media program provides these fueling stations with site-specific promotional content, and helps enrich their brand communication. We welcome Holiday Stationstores to the network.”

This marks the first time the program has been installed in the designated marketing areas (DMAs) of Rochester-Mason City-Austin in Minnesota; and Duluth-Superior and La Crosse-Eau Claire in Wisconsin.

“We continue to bring GSTV to new regions of the United States through our collaboration with Wayne, further establishing video at the pump as the new normal for consumers across the country,” stated David Leider, CEO, Gas Station TV. “Our tailored content mix gives station owners a new way to engage customers and drive traffic into their c-stores, while increasing viewership in the region.”

Wayne and GSTV have recently expanded the availability of the inOvationTV media platform to include all gas retailers nationwide that purchase new Wayne Ovation™ fuel dispensers. The expanded program will grow GSTV’s national presence by thousands of pumps and millions of viewers annually.

For more information or to showcase the inOvationTV media platform in your region, please visit www.inovationtv.com or contact Wayne Service Solutions at 512-388-8545.

About Wayne Fueling Systems

Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China. www.wayne.com

About Holiday Stationstores

Holiday Stationstores is a recognized leader in the convenience store industry with 500 stores located throughout 10 states in the northern tier region of the United States: Minnesota, Wisconsin, Michigan, North Dakota, South Dakota, Montana, Wyoming, Idaho, Washington and Alaska. Holiday Stationstores continues to provide customers with a shopping experience that is unique to the convenience store industry with big stores, wide aisles, wide product selection and friendly employees. www.holidaystationstores.com.

About GSTV

Gas Station TV (GSTV), a Destination Media, Inc. company, is America’s No. 1 video network at the pump, delivering an industry-leading experience to more than 50 million monthly viewers nationwide. Exclusive content from ESPN, CNN’s Headline News and Buzz Today, Bloomberg TV and AccuWeather engages consumers and drives them to action on behalf of advertisers and gas retailers. For more information, please visit GSTV.com or engage with us on Twitter @GasStationTV, Facebook.com/GasStationTV or LinkedIn.com/company/Gas-Station-TV.

4/22/2014 8:00:00 AM