For all media inquiries, including requests for interviews, submissions of editorial calendars, advertising packets, etc. please contact:
Global Marketing Communications Leader
Wayne to Supply Fuel Dispensers and Forecourt Automation Technologies for 160 PETROM Locations in Morocco
Austin, Texas USA – February 24, 2014 - Wayne, A GE Business (NYSE: GE) and a global innovator of fuel dispensers and technologies, today announced it will unify every aspect of forecourt equipment and operations management for 160 PETROM S.A.-operated fuel stations in Morocco. Wayne will deploy the Wayne Fusion™ forecourt system with the integrated Wayne™ Automatic Tank Gauge (ATG) system to enable full-scale operational control and monitoring across the global oil & gas provider’s entire network of Moroccan fueling sites. The agreement also represents Northern Africa’s first installation of Wayne Helix™ fuel dispensers with the Wayne iX Media™ platform, which will further enhance the PETROM customer experience.
To support its sites across Morocco, PETROM needed a technology solution for fuel inventory and secure forecourt management that could integrate with its inhouse retail software portal. The Fusion forecourt system with Wayne ATG offers the business a flexible platform with features like attendant tagging, remote price changes, and data reporting that provides a single point of visibility into and control over operations from a central office. PETROM plans to integrate the Fusion forecourt system with ATG to more than 250 sites in Morocco by the end of the year.
“Wayne is a trusted provider with the automation capabilities we need to manage day-to-day operations across a large number of sites,” said Issam Alloul, CIO, PETROM. “With its strong brand reputation and highquality and reliable product and technology solutions, Wayne possesses the attributes we look for in a regional manufacturer.”
PETROM also installed the Wayne Helix™ 5000 fuel dispensers, featuring industry-leading design, security, and functionality. With the iX Media platform integrated into the Helix dispensers, PETROM can deliver customized promotions per site while consumers view entertaining and informative videos at the dispenser. PETROM’s in-dispenser programming via the iX Media platform will be supported by the Wayne Network Operations Center (NOC) in Austin, Texas, which connects Wayne technicians to customer sites around the world. Wayne utilizes the GE Commercial Cloud hosting facility to provide state-of-the-art the communications infrastructure, scalability, and data security for Wayne cloud-based application services.
“PETROM understands the positive impact that technology adoption will have on its processes and customers, and its integration of the Fusion forecourt system will improve daily operations through accurate, real-time control over its fuel networks,” said Jaouhar Jamoussi, sales director, Middle East, North Africa, and Turkey, Wayne. “As a leading provider of both high-quality dispensers and advanced forecourt technologies, Wayne is uniquely positioned to serve the needs of the growing Northern African region.”
About Wayne Fueling Systems
Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China. www.wayne.com
2/24/2014 8:00:00 AM