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Wayne Puts Future Technology on Display at “Fueling the Future” Showcase for the London 2012 Olympic and Paralympic Games
Elevated Modern Fueling Experience and Advanced Forecourt Technologies Highlight New Capabilities.
Austin, Texas - August 9, 2012 — The new Wayne Helix™ fuel dispenser was featured at the opening of BP’s “Fueling the Future” showcase in London on Tuesday, July 17. The Fueling the Future pavilions at the BP Hammersmith Flyover retail site focus on biofuels and will be open during the 2012 Olympic and Paralympic Games.
The Helix fuel dispenser, designed and manufactured by Wayne, A GE Energy Business (NYSE: GE), provides an enhanced fuelling experience for the consumer. As the station of the future looks to combine contemporary fossil fuels with more biofuel alternatives, flexibility in fuelling technology will be a critical asset. Wayne developed the Helix fuel dispenser based on extensive research and feedback from distributors, retailers, technicians and motorists worldwide.
“Seeing BP’s cutting-edge biotechnology being dispensed through the Helix dispenser brought it all into reality as to how close the world is to having the fueling experience redefined,” said VP Global Marketing and Strategic Accounts at Wayne Brad Schumacher. “In the next few years, we will see widespread adoption of these types of advanced fuels. With Helix dispensers being a truly global product, retailers and consumers alike will find the same options and feature sets for fueling their vehicle anywhere in the world.” Helix dispensers are built on a global platform for worldwide design recognition and a consistent, reliable fueling experience.
Accompanying Helix fuel dispenser technology at the showcase is the Wayne Fusion™ forecourt system with integrated vehicle identification (VID). Through a sophisticated RFID tag, the dispensers are able to identify vehicles as they arrive at the station and make recommendations based on past fueling history. Depending on the options deployed, this can range from simply recording data to making media recommendations and automatically processing payment transactions.
“Through this technology, customers will find a fueling experience designed specifically for them. Retailers will be able to build stronger brand loyalty with consumers while helping to make payment transactions more seamless, secure and convenient,” said EMEA Fusion Product Manager at Wayne Tim Firkins.
Wayne will be displaying Helix fuel dispensers at Expo Postos & Conveniência in Rio de Janeiro, Automechanika in Frankfurt, and the NACS Show in Las Vegas in August, September and October respectively.
About Wayne Fueling Systems
Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China. www.wayne.com
8/9/2012 8:00:00 AM