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Michelle Saab
Global Marketing Communications Leader
michelle.saab@wayne.com

Dresser Wayne Technologies Help Fuel Retailers Increase Profitability And Save Consumers Money at the Pump

Austin, TX (September 23, 2008) – Four advanced innovations from Dresser Wayne, a global marketer of retail fuel dispensers and technologies, are helping fuel retailers increase profitability and secure customer loyalty while also saving consumers money at the pump.

One option, which allows retailers and customers to see an immediate savings, is cash acceptors that can be integrated into fuel dispensers. They give consumers the flexibility and convenience of paying with cash at the pump, often at a discounted price over credit or debit card transactions.

As retailers are being charged higher credit interchange fees, cash acceptors allow them to benefit from cash purchases’ lower processing costs. They can pass the savings to customers by offering discounts to those who pay with cash. Additionally, retailers can promote these cash payment discounts by adding Dresser Wayne’s dual price posting option at the dispenser. Cash acceptors are also particularly ideal for unattended stations or for retailers that require pre- payment.

“Dresser Wayne’s optional cash acceptors and dual price posting capabilities provide fuel retailers and ultimately their customers with immediate cost saving benefits. Customers appreciate the convenience of paying with cash at the dispenser instead of in the store and seeing their discount on the dual price posting display,” says D.P. Rabalais, director of North America Marketing for Dresser Wayne. “A third payment-related innovation from Dresser Wayne, iX™ Pay secure payment, also provides retailers short and long-term returns that are unmatched by our competition.”

Dresser Wayne’s iX Pay secure payment solution cost-effectively addresses Payment Card Industry (PCI) mandates. Certified to Version 2.0, the most stringent level of PCI payment security standards, iX Pay secure payment saves retailers money through investment protection over the long-term. “In contrast to competitive solutions certified to outdated versions of PCI regulations, iX Pay secure payment is certified for deployment beyond the year 2014,” says Tim Weston, Dresser Wayne’s product manager of Payment Technologies. “It is also currently the only solution completely upgradeable to the forthcoming Unattended Payment Terminal (UPT) standard,” he adds.

Another way in which Dresser Wayne is helping retailers generate more profit is through the exceptional precision of the Xflo™ Fuel Meter. It offers a dramatic improvement over traditional piston meters that have been a standard in the industry for more than fifty years. The Xflo Meter improves upon Dresser Wayne’s metering technology with its innovative axial flow architecture. With fewer moving parts, it features twin spindles and a screw rotor design that reduces contact between sealing surfaces. Consequently, it decreases the friction that causes traditional piston meters to wear and dispense more fuel than consumers pay for. As a result, it significantly reduces the need for frequent recalibration saving maintenance expense as well as thousands of dollars in fuel given away each year.

According to lab tests performed by the SP Technical Research Institute of Sweden, an international leader in technology research and certification, the Xflo Meter can potentially save 12,000 gallons of fuel over five years based on dispensing a minimum of 200,000 gallons per month at a 0.1 percent accuracy improvement. Furthermore, the Xflo fuel meter improves flow rates so retailers can serve more customers in less time. It is also available in eco-fuel configurations, and its superior accuracy enables low ratio alternative fuel blending.

“Lab-tested and field-proven, the Xflo meter’s innovative engineering builds on Dresser Wayne’s long-standing success in metering technology,” Scott Negley, director of Product Management for North America says. “It retains a high level of accuracy, even after measuring more than two million gallons of fuel in lab tests.”

All of Dresser Wayne’s cost-saving innovations are available as a retrofit for existing dispensers or can be factory-installed in new dispensers.

About Wayne Fueling Systems

Wayne Fueling Systems is one of the world’s largest suppliers of fuel dispensers, payment terminals, forecourt control devices, point-of-sale and other measurement and control solutions to the retail and commercial fueling industry. Wayne has been at the forefront of innovation since it was founded in 1891 and is responsible for many of the breakthrough technologies that have transformed fuel retailing. Through a global network of distributors and service partners, Wayne products are sold and supported in over 140 countries around the world. Headquartered in Austin, Texas, Wayne also has major design and assembly operations in Sweden, Brazil and China. www.wayne.com

9/23/2008 8:00:00 AM